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Teorema da Falta
Video art exhibition by MASBEDO for Festa do Cinema Italiano
Teorema da Falta
Video art exhibition by MASBEDO for Festa do Cinema Italiano
Portuguese theatrical re-release · 2025
Client: Risi Film
Portuguese theatrical re-release · 2025
Client: Risi Film
Overview
Communication campaign for the Portuguese theatrical re-release of Amélie, reintroducing an iconic classic to new audiences while celebrating its enduring legacy.
Role
Communication Strategy · Marketing Campaign · Press Relations · Partnerships · Social Media · Copywriting · Newsletters · Creative Direction · Premiere & Special Events
Campaign
Designed to balance nostalgia with cultural relevance, the campaign combined strategic partnerships, media outreach, special events and targeted audience activations.
Highlights
Special premiere at Festa do Cinema Francês.
Media partnership with Smooth FM, including on-air ticket giveaways.
Portuguese radio and TV campaign with a dedicated 20s video and audio spot.
Press campaign across national media.
Special screening exploring neurodivergent representation in cinema with two psychologists.
Digital OOH campaign
Google Sites
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